Category: Content Marketing
How to Use This Highly Effective Apple Marketing Technique for Your Business
Apple's marketing is about association.
I started a podcast where I interviewed famous people, and every time I met a celebrity, I made sure to make p ...
Customers Have a Search Reflex. Will Your Brand Get a Second Look?
In a fundamental sense, your brand lives in the metadata that determines which products come up first when I ask, based on how relevant they are to my ...
No Lies: How to Get Content Marketing Right in E-Commerce
Interactive content One advantage in-store shopping still has over the online experience is, in most cases, interactivity.
To incorporate and promote ...
Do-it-yourself Instagram Guide for Lifestyle Brands
An Instagram profile is the “Instagram face” of your business.
Targeted hashtags will help your future customers find and follow you or your company.
...
How One Outdoor E-Tailer Is Making Waves With UGC
“We had a lot of customers just giving us their content on social media, but there wasn't a hub for it,” Trent Lootens, digital marketing manager, ACK ...
Getting More from Your Original Research: A #CMWorld Chat with Michele Linn
Consider these two statistics: 37% of surveyed B2B content marketers say their organization uses research reports for content marketing purposes.
[CMI ...
6 Reasons Why Snapchat Is Content Marketing’s Not-So-Secret Weapon
So how can content marketers use this to their advantage?
It’s popular with teens There’s no question that Snapchat is a key social platform for marke ...
Want Better Results? Ask Better Questions. Here’s How
We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales.
We’ll host the workshop (it’s fr ...
Why Digital Marketers Should Be More Like Personal Shoppers
I'd been shopping at the same department store for 10 years.
You have a digital relationship with your customers.
But are you creating digital experie ...
CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain
Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for wi ...