Category: Content Marketing
Dear Friend: Secrets to Creating a Newsletter People Want to Read From Ann Handley
Then, look to see how many newsletters from individuals or brands you’ve received in the past week (for me it was around 20).
In her session at Social ...
Why Marketers Can No Longer Ignore Audio Content
In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform sinc ...
How Richard Fong Is Helping Other Entrepreneurs Find Bliss
This interview is with Richard Fong, founder and CEO of Bliss Drive, a digital marketing, SEO, and lead generation agency.
Richard Fong: My father.
Ri ...
How to Revive Old Content to Boost Your Marketing Results
Also, stale blog content can confuse your readers because it's likely not aligned with the current direction of your industry, and maybe even your own ...
9 Expert Tips For Perfecting Email Open Rates (Plus Some 2019 Trends)
As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox.
How to improve e ...
This Startup Raised $17 Million for Its Efforts to Resurrect Cottage Cheese Sales
Good Culture said its products have a clean ingredient list compared to legacy brands and sources its dairy from pasture-raised cows.
We make cottage ...
The Light and Dark of ‘Tidying Up’ for Writers
Let’s look at the light and dark sides of “tidying up,” especially as they pertain to the creative processes in a writer’s life.
The light side of tid ...
Content Marketing Can’t Just Be a Top-Funnel Activity
It worked.
Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.
Chase’s News and Stories answers impo ...
How to Write a Helpful Headline People Will Want to Click
Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” That sounds great, but you probably don’t have that kind ...
Client and Content Agency Share Insider Tips to Successful Relationship
When hiring a content marketing agency, brands ought to plan for a long-term relationship.
An agency aligned with the client’s goals might say, “Maybe ...