Category: Content Marketing
A Machine Learning Guide for Average Humans
When code works and data is produced, it's a very fulfilling, empowering feeling (even if it's a very humble result) I spent a year taking online cour ...
5 Reasons Why You Should Have a Digital Marketing Strategy3
A report by Smart Insights, Managing Digital Marketing , shows that nearly half of marketers have active digital marketing programmes, but no defined ...
3 All-Too-Familiar Writing Patterns You Need to Eliminate From Your Marketing Copy Today
So, how do you make your content stand out from the crowd?
It’s “important.” You see it everywhere, in phrases such as “It’s important to note,” “It’s ...
8 Key Questions to Ask Before Hiring a PPC Company
Make the right decision when it comes to the person managing your PPC campaign.
If you are a business owner, entrepreneur or marketer who isn't certif ...
Founders Keep Making These 9 Common Mistakes That Crush Promising Startups
An idea is enough to start a business, but a plan is essential for sustaining it.
Whether you’re too busy getting your startup running or too intimida ...
Why Content Marketing Is Crucial to Dell Technologies’ Brand Strategy
“Over the years, we launched and learned from a few different branded content platforms.
And we knew that content would be really important in buildin ...
Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!
Granted, it might not always feel that way.
The current environment we operate in as marketers is a competitive one.
But we do have the power to colle ...
Video Marketing Strategy: What Marketers Need to Know
But video is a necessary component in most content marketing strategies.
KPIs also should be identified for each video to ensure that it connects to t ...
3 Branding Secrets for Ecommerce Success on Amazon
How do you compete with multimillion-dollar ecommerce empires and build a successful business through Amazon?
Most people will choose a brand they tru ...
Overlooked Ways to Encourage Repeat Business
For years, when I ran low on laser-printer toner, I would search online for refurbished cartridges that were reasonably priced with good reviews.
Now ...