Category: Content Marketing

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Why Brands Need to Take the Plunge Into VR Today

Why Brands Need to Take the Plunge Into VR Today

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples ...
How to Optimize Your Google My Business Listing [Updated May 1, 2018]

How to Optimize Your Google My Business Listing [Updated May 1, 2018]

Google My Business Posts Google Posts are almost like “mini-ads” or “social media posts” that show up in Google search in your Google My Business list ...
How to Overcome Webinar Offer Anxiety and Get Your Audience to Buy

How to Overcome Webinar Offer Anxiety and Get Your Audience to Buy

Therefore, they’re trying to sell you something. Your average (i.e., wrong) webinar presenter: “Whatever you do, don’t mention the offer!” I’ve seen i ...
The Data Reveals These 3 Fundamentals for Crowdfunding Success

The Data Reveals These 3 Fundamentals for Crowdfunding Success

There’s no way to guarantee success, of course, and ultimately your crowdfunding campaign can only be as good as your product. The best marketing camp ...
How to Build a Branded App (and Never Look Back)

How to Build a Branded App (and Never Look Back)

Now, when was the last time that app came from a brand marketer? What makes them app-etizing Just how much engagement potential does the mobile app ma ...
4 Changes You Need to Make Now to Comply With the EU’s Tough New Data Law

4 Changes You Need to Make Now to Comply With the EU’s Tough New Data Law

You have probably heard about the European Union’s (EU) General Data Protection Regulation (GDPR) Rules. If you are collecting information about your ...
Amazon’s Allegedly Harsh Work Culture Has Made Headlines: Here’s What You Can Learn

Amazon’s Allegedly Harsh Work Culture Has Made Headlines: Here’s What You Can Learn

If you thought your last job had some harsh conditions, you might be surprised to learn what some Amazon employees may be going through. The harsh wor ...
7 Essential Resources and Tools for Bloggers in 2018

7 Essential Resources and Tools for Bloggers in 2018

Start with a keyword or phrase that you’d like to research, indicate whether you’re focusing on the web (or image, shopping, YouTube, news, etc. Keywo ...
Announcing: The Copyblogger Book Club!

Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books ...
32 B2B Content Marketing Case Studies for 2018

32 B2B Content Marketing Case Studies for 2018

Results: Reached 1,884 potential prospects 42.8% open rate With over 60 pieces of content and an extensive social media campaign, it is the single big ...
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