Category: Content Marketing

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Top 10 Reasons to Rebrand Your Business (Infographic)

Top 10 Reasons to Rebrand Your Business (Infographic)

Opinions expressed by Entrepreneur contributors are their own. Businesses often need to rebrand, and it can be a result of many reasons, including int ...
What’s Missing From Your Content Distribution Strategy? The Marketing Funnel

What’s Missing From Your Content Distribution Strategy? The Marketing Funnel

The way you distribute content and connect with your audience should evolve down the funnel. Conversely, jumping for more targeted distribution tactic ...
How to Find and Reuse Your Best Content [Tools]

How to Find and Reuse Your Best Content [Tools]

This list of practical tools can help you give your existing content a new life. This social media scheduling tool lets you create a “library” of soci ...
Getting Reacquainted with LinkedIn Ads

Getting Reacquainted with LinkedIn Ads

With Facebook’s data controversy and the renewed concerns about online privacy, advertisers are searching for alternatives. Ad Options There are three ...
4 Content Assets You Can Publish on Your Website to Attract Attention

4 Content Assets You Can Publish on Your Website to Attract Attention

You need to publish content -- I'm sure you have heard that a million times -- but understand there is a major difference between just throwing up blo ...
How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

Anyone who's traveled the road to home ownership could instantly feel those words—because it is a little terrifying to buy a house. The announcer's na ...
The State of Sales Content ROI [Infographic]

The State of Sales Content ROI [Infographic]

Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric ...
Why People Are Falling Asleep When They Read Your Content (And What to Do About It)

Why People Are Falling Asleep When They Read Your Content (And What to Do About It)

Consumer engagement is the lifeblood of content marketing. The simple truth is that people don’t want to engage with boring content. After all, your r ...
Join Us for a Live Workshop on Modern Email Marketing

Join Us for a Live Workshop on Modern Email Marketing

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentat ...
How Starting With a Small, Niche Audience Can Have a Huge Impact

How Starting With a Small, Niche Audience Can Have a Huge Impact

This idea of a smaller audience means more room to specialize your message, as well as a smaller budget. The power of niche marketing is it will set y ...
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