Category: Content Marketing
A Cult Craft Brewer Says Its ‘Beer For Girls’ Is Satire — But Women Are Slamming the Company for the ‘Lazy Stunt’
BrewDog released a 'beer for girls' called Pink IPA that's intended to satirize the beer industry.
This story originally appeared on Business Insider ...
Determining Your YouTube Strategy and Core Message
Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Before you create a YouTube channel and start producing videos for your business, take s ...
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Consumers and the media found the timing of the launch (which coincided with International Women’s Day and Women’s History Month) questionable, and ma ...
When to Use Your Email Signature for More Than a Sign-Off
She placed social media icons to link to her Facebook, Twitter and LinkedIn accounts.
She added a sign-up for her mailing list.
Email signatures are n ...
Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report
Content marketers, there is a content marketing emergency happening right now.
After analyzing 100 million pieces of content for social sharing, socia ...
![A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]](http://www.marketinghub.today/wp-content/uploads/2018/03/a-30-minute-hack-for-nonprofits-to-improve-their-content-marketing-new-research.png "A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]")
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]
To detail your content’s strategic purpose, you must identify three things: Priority desired outcome Priority target audience Priority target audience ...
The Website Migration Guide: SEO Strategy & Process
What is a site migration?
In order to do this, you need to: Crawl the legacy site Identify all indexable pages Identify top performing pages How to cr ...
5 Ways to Bootstrap SEO When You’re on a Tight Budget
Start by making sure you own the page and have access to make edits to your business' listing.
After the page is complete, your business will have a l ...
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success.
W ...
Small Businesses’ Secret Weapon for Going Global
First, an entrepreneur envisioned a B2B platform to connect brands with the right retail buyers.
Zifkin envisioned a B2B platform to connect brands wi ...