Category: Content Marketing

Eighty-seven percent of all marketers use video content, and one-third of all internet time is spent watching videos. Thanks to companies like Faceboo ...

6 Reasons Why You Should Consider Podcasting as a Content Marketing Channel in 2018

It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. Podcasting involves a tremendous amount of researc ...

If You Want to Actually Get a Response to Your Email Pitch, Here’s What You Need to Do

Consider that only in 2017, the total number of business and consumer emails sent and received per day reached 269 billion, and is expected to continu ...

The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday

In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped in and outlines a solution to make those paid ad campaigns wor ...

The SEO Factors You’re Probably Ignoring

If you want to build something that lasts, you start with the foundation. The data showed that using exact keywords on a page didn’t offer the same SE ...

7 Down & Dirty Ways Brands Can Collaborate with Fans to Create Amazing Content #SMMW18

“So much time and so little content to create.” – Said no one ever Let’s face it marketers, creating a quantity of quality content isn’t easy. But doe ...

Oft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged membe ...

What One Brand Did After It Created a Top 10 Blog

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e- ...

How to Diagnose SEO Traffic Drops: 11 Questions to Answer

If you have a data engineering team, are they aware of any data issues? You can also look at the standard deviation for your year-over-year or week-ov ...