Category: Content Marketing
Why Your Brand Plan Is More Important Than Your Business Plan
Any time you interact with people -- online or off -- your brand will matter.
If you wanted to build a business, you wrote a comprehensive business pl ...
The 3 Attributes of Every Successful Marketing Campaign
Opinions expressed by Entrepreneur contributors are their own.
If people don't know who you or your business are, they aren't going to buy your produc ...
How to Write a Killer Book Introduction
The introduction.
Every time they try to elegantly link their title and chapter content with a coherent and engaging introduction, they hit the wall.
...
10 Effective and Cheap Ways to Market Your Business
Opinions expressed by Entrepreneur contributors are their own.
Whether you're competing against local or national businesses, you're going to need a s ...
Do Content Writers Really Need to Think about SEO?
But it’s 2018 now, and time to get over outdated ideas about SEO.
Myth #1: The dreaded duplicate content penalty Any time I talk about SEO, someone as ...
Six Unstoppable Disruptions in Marketing Technology
Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for accoun ...
The Chatbot Revolution is Here
When, in seventh grade, I finally had my very first AOL email account, I was quickly pulled into the world of AIM messenger.
(I also created an embarr ...
Here’s How to Level up Your Marketing Team (Without Blowing Your Budget)
Staying competitive comes down to many factors, but one that’s often overlooked, in my opinion, is the ongoing need to level up your marketing team.
I ...
Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018
Engagement is the worst way to judge the success of your content.
This may surprise you to hear, because most people base success on the amount of tra ...
How Click Fraud is Killing Your Blog Earnings and ROI
Soon enough we may find that we are no longer just running a website or blog, but now a fully functional business or brand that is now generating some ...