The 3 Attributes of Every Successful Marketing Campaign

The 3 Attributes of Every Successful Marketing Campaign

Opinions expressed by Entrepreneur contributors are their own. If people don't know who you or your business are, they aren't going to buy your product or service. Nurturing. Develop the relationship. Click play to learn more about these strategies. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. Click here to become a part of this growing video network. In this video, Entrepreneur Network partner Brian Tracy wants to help you figure out great ways to market your business, even if you don't have the same budget as a national brand. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. Click here to become a part of this growing video network.

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Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars speaks with Hawke Media CEO Erik Huberman, who talks about the three essential ingredients for every marketing campaign. They are:

  1. Building awareness. If people don’t know who you or your business are, they aren’t going to buy your product or service. So, the first step of any good marketing plan is making sure people can actually see you.
  2. Nurturing. Develop the relationship. Take those potential clients through your funnel — get an email address, prove why your product is better than your competitors’, etc.
  3. Growing trust. Do this throughout, first by having third-party recommendations and later by providing what you promised.

Click play to learn more about these strategies.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the…

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