Category: Content Marketing

The Story Funnel-Matrix: Create Better Content With This Simple Diagram
When you first meet someone, your conversations tend to focus on what you have in common like shared interests and values.
This is why so many people ...

Here’s the Trick to Writing Blog Posts People Genuinely Want to Read
Whether that is self promotion, promotion of an affiliated brand, or promotion of some guy off the street willing to pay you for a mention in a blog p ...

What Content Creators Can Learn from Professional Artists
Great to see you again!
This week was all about art.
Making that decision to approach your career (and your life) as an artist will open up all kinds ...

How to Do a Content Audit in a Few Hours
Consider a condensed content audit.
Monthly condensed content audits allow you to: Continually improve your content marketing strategy because you’re ...

3 Things You Can Do to Get Your Customers Gabbing
Ironically, organizations often spend tons on lead generation and then forget that those leads deserve to be treated well.
Wonder how many of those sa ...

Automate the Grunt Work with a Google AdWords Script
That’s where AdWords Scripts come in.
What Are Scripts?
Scripts are mini programs, or pieces of code, that run inside your AdWords account.
They can m ...

These 3 Marketing Mistakes Are Crushing Your Business
Running a business is hard, and there are plenty of beginner business pitfalls to avoid.
In this video, Entrepreneur Network partner Eric Siu breaks d ...

9 B2B Content Marketing Musts for 2018
Publish Your Own Research According to a survey from Ascend2, 50 percent of B2B marketers say that research reports generate leads with the highest cu ...

11 Storytelling Lessons That Will Transform Your Content Marketing
I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Cont ...

The Top Social Media Trends and How They Can Help You (Updated for 2018)
Nowadays more and more brands use live streaming to connect with customers in a more personal way, and users love video content.
Sharing live video co ...