Category: Content Marketing
Is Your Marketing Ready for 2018?
One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference.
For details on each point, includ ...
Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms? – Whiteboard Friday
This week we're chatting about whether SEOs and content marketers, for that matter, should play to what the social networks are developing in their vi ...
The Winning Formula For Content Creation
Now that the internet has been changing our lives for more than 20 years, information has gone from a rare resource to a commodity.
The simple answer ...
How to Stop Acting Like a Marketer and Start Acting Like a Publisher
iQ by Intel may not sell those emergency buttons, the bee-like drones, or any of the other tech-driven creations it covers.
Without building a loyal a ...
Free Local SEO Tools That Belong in Your Kit
Definitely time for a complete refresh of the most useful free tools, widgets, and resources I know of to make marketing local businesses easier and b ...
With Entrepreneurs Freaking Out After Facebook’s Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive
Image credit: Kommersant Photo | Getty Images In the hours following the announcement from Facebook CEO Mark Zuckerberg on Thursday that the social ne ...
How Influencer Marketing Can Become a Powerful Weapon for Brands
In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017.
But, with thorough ...
5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin
“I think the best place to start for a business that wants to create video content is to make video for your existing clients,” Hertzberg says.
When y ...
Will Customer Profiles Replace Marketing Personas?
Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer prof ...
SEO: How to Identify High Rankings That Produce No Clicks
Keyword Rankings Many search engine optimizers believe that a web page can rank organically for just a few keywords, perhaps three to five.
Let’s chal ...