Author: R.L. Adams / Source: Entrepreneur There are two things that every entrepreneur wishes for: more time and more money. We yearn for
There are two things that every entrepreneur wishes for: more time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming.
We desire more money so that we can run ads or pay for employees or expand our operations, and everything else in between. Yes, having more money would be great but it’s wasted if you don’t know how to spend or properly invest that money on marketing or growing your business.
The truth? It’s often hard to find time to do anything when you’re enthralled in the perils of building or scaling a business to any degree. Not only do you need to effectively bootstrap your growth by wearing many hats, you also need to constantly work to increase your skill set while struggling to wrangle sales, dealing with customer service and tending to other tedious issues that tend to take up a large chunk of time.
If there never seems to be enough hours in your day, join the club. If you’re not properly managing your time with an effective time management system, or you’re immersed in one bad habit after another that seems to be eating away at all the precious moments you do have, then the problems compound on themselves.
Setting proper goals is necessary for anyone who’s serious about scaling their business, making more money, producing more product or achieving any other dream. They need to be smarter goals and there needs to be powerful reasons behind why those goals absolutely must be achieved.
By creating a plan, taking action and staying persistent no matter what, you can leverage the following strategies and methods to scale your business. It’s not easy. No one ever said it would be. But it is well worth it.
1. Leverage legitimate SEO techniques.
SEO seems complex and confusing, but it really boils down to a few fundamental principles. Those principles are the bedrock for over 200+ rules that go into Google’s current search algorithms. Learn SEO the right way, leveraging the proper techniques, while adhering to Google’s many rules, and you’ll succeed. Your visibility will eventually grow, resulting in a natural increase in leads and sales.
2. Create and share content on a blog.
Starting a blog is simple and straightforward. What isn’t simple and straightforward is actually posting useful and unique content that adds a tremendous amount of value, and doing that consistently. However, blogging is one of the best ways that you can build authority and create an organic audience over time. By becoming an authority, you’ll end up attracting customers rather than chasing after them.
3. Answer questions on Quora.
Quora offers up a great opportunity for online marketers to connect with a massive audience by answering questions and engaging with like-minded individuals from around the world. Use Quora to spread value and further establish yourself as an authority, effectively helping you to scale your business by boosting your visibility through the platform’s massive footprint.
4. Connect with influencers.
I’ve long been fascinated with the concept of influencers, gravitating towards them to uncover the secrets behind how they’ve built such massive audiences. It’s not easy to become an influencer, but if you have a small budget, one near-instantaneous way you can scale your business is to get influencers on board to champion your products or services. This is a quick way to get out in front of a very large audience. But not the cheapest way.
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