Category: Content Marketing
New Media Equals New PR Opportunities for Business Owners
This trend creates more, not less, opportunities for business owners looking to reach audiences through media.
Television, newspapers, magazines, radi ...
This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
If you enjoy our show, we would love it if you woul ...
How to Increase Your Return on Investment With Hispanic Markets
Image credit: Xavier Arnau | Getty Images As we are getting closer to the end of the year, many companies are planning and seeking how they can maximi ...
Studying the Hidden World of Dark Social Engagement
As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important.
There are different types of ...
To Thrive in an Uncertain Future, You Can’t Be Afraid to Tell the Truth
So much about success in entrepreneurship is doing your best to predict the future.
But forecasting what’s coming next is Faith Popcorn’s business.
Re ...
This Old Marketing Farewell Episode: Sometimes the End Is a Beginning
In our grand finale episode, Robert kicks things off by pondering the decision to end something, so that something else can begin.
Robert Rose: You ca ...
3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday
This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns.
I've seen ...
10 Free Tools to Help You Understand Your Social Media Audience
Related: Never Run Out of Content: More than 70 Places to Curate Great Content In this post, I’ll share a few ways of using data to find out more abou ...
10 Repricing Tools for Amazon Marketplace Sellers
One of those sellers is Amazon itself.
Appeagle allows sellers to (a) automatically reprice products at intervals throughout the day, (b) set up custo ...
Want to Ensure Your Startup Idea Is a Success? Find Solutions for This Overlooked $20-Trillion Market.
Truth bomb time: This is not only the life of the entrepreneur, but likely every Modern Woman.
I'm constantly seeing an influx of new products and ser ...