Category: Content Marketing

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Are You Ready to Host a User Conference? 5 Ways to Tell the Time Is Right.

Are You Ready to Host a User Conference? 5 Ways to Tell the Time Is Right.

What are these events for? User conferences are designed by vendors to: Educate, inspire and encourage networking among customers and prospects Build ...
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

Whether you’re marketing to baby boomers or teenagers, your content should always have proper formatting that’s suitable for each audience. Make sure ...
How Tom’s of Maine Found Success in Micro-Influencer Marketing

How Tom’s of Maine Found Success in Micro-Influencer Marketing

We’ve created a community for them, and then we share content and tell them that if they like it, they can share it with their followers. CCO: How did ...
Image Link Building – Whiteboard Friday

Image Link Building – Whiteboard Friday

In today's Whiteboard Friday, Moz's own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via ...
Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends, 85% of Australian respondents agree that their organization is fo ...
How to Make Over $100,000 a Month From Writing a Book

How to Make Over $100,000 a Month From Writing a Book

If done right, writing a book can also generate phenomenal leads and revenue for an entrepreneur. “In my first year, I did one million in a terrible e ...
7 Tips for Building a Career in Marketing

7 Tips for Building a Career in Marketing

What should you focus on learning? What skills do you need? In this post, we’ll share some of the insights from Product Hunt’s book -- including lesso ...
How to Better Understand the Size and Composition of Your B2B Audience

How to Better Understand the Size and Composition of Your B2B Audience

Segment by behavior While segmenting by demographics and firmographics is an important first step, it doesn’t provide the depth of insight to help you ...
4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018

4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018

And this makes sense because, compared to 2016, more businesses in 2017 have had success with content marketing. In that context, here are several tre ...
How to Robot-Proof Your Job as a Content Creator

How to Robot-Proof Your Job as a Content Creator

As I shared in Content Creation Robots Are Here, billions of AI-created pieces of content are published yearly. What does this mean for humans who cre ...
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