If done right, writing a book can also generate phenomenal leads and revenue for an entrepreneur. “In my first year, I did one million in a terrible economy and then multi-millions after that — all because of the leads generated by the book.” Kosberg now helps other entrepreneurs do the same. It’s more than ‘what you know.’ Kosberg warns that too many people take an autobiographical approach to their book, writing “what they know.” He calls this, “the Kim Kardashian conundrum.” Instead, Kosberg recommends writing to your audience. Publish on a digital platform. To maximize exposure, publish on a digital platform with built-in distribution. To position yourself as an expert, you have to promote yourself when publishing. Kosberg recommends promoting yourself across media channels: press releases, guest blogging, podcasts, video, paid advertising, and social media campaigns. To do this, Kosberg emphasizes being clear about what you offer and where people can find it. “A great way to build a relationship is by offering free or discounted books. By creating a book funnel, you can generate a stream of revenue by just giving away one book.” Ultimately, a book can launch your career, generate leads, and position you in an industry.
From Tony Robbins to Tony Hsieh, top leaders across industries write books to cement their authority. If done right, writing a book can also generate phenomenal leads and revenue for an entrepreneur.
Multimillion-dollar entrepreneur and member of The Oracles Rob Kosberg knows something about using a book to turbocharge your business. As the founder of Best Seller Publishing, Kosberg’s clients become Barnes & Noble or Amazon bestsellers, while using their books to drive over $100,000 in monthly revenue.
Kosberg himself is no stranger to the rewards that writing a book can bring. He used his own bestselling book, “Life After Debt,” to pivot his real estate businesses — which, during the 2007-09 financial crisis, went from over 100 million a year in transactions to zero.
“I was totally unknown in financial services, so I wrote a book to re-establish myself in a new industry,” says Kosberg. “In my first year, I did one million in a terrible economy and then multi-millions after that — all because of the leads generated by the book.”
Kosberg now helps other entrepreneurs do the same. From U.S. Ambassadors to CEOs of billion-dollar companies, from accountants to dentists, Kosberg’s strategies help experts ink their ideas and transform their books into sales machines. He shares six insider tips for using a book to accelerate your business growth.
1. It’s more than ‘what you know.’
Kosberg warns that too many people take an autobiographical approach to their book, writing “what they know.” He calls this, “the Kim Kardashian conundrum.”
Instead, Kosberg recommends writing to your audience. “Consider the worries and aspirations of the people you want to help. How can your experiences guide someone facing a similar situation? Don’t underestimate the value of your expertise.”
2. Transform the pages into lead generators.
When penning your book, Kosberg recommends adding sections containing additional resources for readers to engage further.
“One book can’t give a reader everything they need. Direct them to find out more,” says Kosberg. “Put next steps…
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