Category: Content Marketing
How Your Company Can Use Both Outsourced and In-House Marketing
For many companies, an in-house marketing team is the best option, and outsourcing marketing should only be done for special projects.
However, having ...
10 Browser Extensions For Bloggers That Can Make You a Superstar
In this post, I’m going to share ten awesome browser extensions that I have found really help me stay focused and productive.
This handy tool makes sa ...
The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)
I’ll get back to the white squirrel in a minute … We hear from content creators all the time about the struggle to be creative day in and day out.
In ...
5 Unconventional Black Friday Marketing Tactics, for Ecommerce
If the last few years are an indication, something like 150 million Americans will shop on Black Friday or Cyber Monday.
To promote your ecommerce bus ...
How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday
This week we're going to chat about how Google is giving us insight through their search results, their suggested searches, and their related searches ...
According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters
When it comes to writing and editing, my mantra has always been “less, but better.” That also applies to titles.
Think of the editor slicing words off ...
The Urban Legends of Marketing, Sales and Business Growth
Far too many businesses I see or work with simply don’t want to put in the effort to make a campaign successful.
Or, when they get bored, they blow th ...
Alibaba’s Multi-Billion-Dollar Singles Day Success Proves Why Businesses Should Celebrate Invented Holidays
In 2009, Chinese retailer Alibaba formalized Singles Day as a shopping event for people to buy things for themselves, in contrast to all of the holida ...
Getting More People to Like Your Business’ Facebook Page
"Like" campaigns deliver social proof Once you've run a Like campaign, you can do connection targeting.
Building warm audiences Targeting your fans wi ...
5 Steps To A Successful Product Launch In A Highly Competitive Market
Having a creative approach to creating attention around product launches is therefore a key component of successful marketing campaigns.
Here are five ...