Category: Content Marketing
Why Your B2B Team Is Investing Too Much in Mobile
Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How ...
How to Build a Better Brand With Human-Centered Design
Creating authentic content takes time.
That means marketers are expected to create unique and timely content to help to connect with real customers.
T ...
10 Unexpected Lead Sources for B2B Marketers
With a B2C model, it’s far easier to convert cold traffic into paying customers.
After reading your valuable insights, people will click through to yo ...
![Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]](http://www.marketinghub.today/wp-content/uploads/2017/10/tangential-content-earns-more-links-and-social-shares-in-boring-industries-new-research.png "Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]")
Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]
But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric cont ...
The Secret to Measuring the ROI of Brand Sentiment
At the Cannes Festival of Creativity this past summer, I sat down with Gansca and Griffin to discuss the science of brand sentiment, how the world’s m ...
![The Most Effective Number in Article Headlines [Infographic]](http://www.marketinghub.today/wp-content/uploads/2017/10/the-most-effective-number-in-article-headlines-infographic.jpg "The Most Effective Number in Article Headlines [Infographic]")
The Most Effective Number in Article Headlines [Infographic]
Which number in headlines for list articles/blog posts is correlated to the most social shares?
To find out, Venngage examined the performance of 121, ...
The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World
And with video's popularity on the rise on social media, people are watching a lot of video content also on mobile.
Video in an auto-play and audio-mu ...
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
Editor’s Note: In "Tough Love Tuesday," we connect side-hustling entrepreneurs with support, resources and advice from top experts.
Not only will they ...
4 Ways to Reach a New Target Audience Without Abandoning Your Old One
For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale.
For some companies, it's better to maintain a cons ...
How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays
Here are four ways to make the most of the holiday season to promote your freelance business.
Find local, non-competitor businesses that are likely to ...