How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays

How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays

Here are four ways to make the most of the holiday season to promote your freelance business. Find local, non-competitor businesses that are likely to attract your ideal clients and ask if they'll display your business card or other print materials to promote your business. A graphic designer could benefit from having items displayed on the countertop of a local print and copy shop, for instance, while an event planner could get helpful exposure with a display at a party store. Discounts on your business cards Before you seek out in-person interactions with potential clients, make sure you have professional-quality business cards. In addition to contact information, make sure your business card is designed to bring in business, including adding a coupon code that's good for a discount on any new business the recipient sends your way. Some freelancers find it even more beneficial to include a referral bonus offer on business cards. This is especially effective if you have a sizable personal network, with friends who can invite other business associates in the area. Instead of hosting your own event, you can also take a serious look at any invitations you receive to holiday parties. Design and print an eye-catching flyer that you can hand out at your own events. During the holiday season, professionals often check their mail more carefully, since they know they're more likely to receive gifts and cards in the latter weeks of the year.

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How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays

The holiday season is pretty much here already, and the internet is still probably the outlet of choice for much of your marketing. But, don’t count out traditional marketing just yet. Just as in-person interactions can personalize your relationship with customers and colleagues, print collateral can make a different type of impression on customers.

For freelancers, the holiday season is the perfect opportunity to network locally to spread the word about your offerings. It’s the one time of year professionals leave the office to attend holiday-themed gatherings, providing numerous opportunities to meet the very people who need the type of work they offer. Here are four ways to make the most of the holiday season to promote your freelance business.

Display at local businesses

During the holiday season, certain local businesses enjoy a serious increase in foot traffic. Shoppers are checking off items on their gift-giving lists and businesses are stocking up on supplies for their parties. Find local, non-competitor businesses that are likely to attract your ideal clients and ask if they’ll display your business card or other print materials to promote your business.

This type of display will work best if your services are compatible with the storefront where your items are on display. A graphic designer could benefit from having items displayed on the countertop of a local print and copy shop, for instance, while an event planner could get helpful exposure with a display at a party store.

Discounts on your business cards

Before you seek out in-person interactions with potential clients, make sure…

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