Traditional video hosting is great for businesses that are just getting started with video, for those that simply need basic hosting and playback, or for those in B2C markets using video purely as a brand tool and way to engage audiences on YouTube. A growing number of businesses are looking to video as a way to generate better business results like generating new educated leads from their existing content libraries, improving conversion rates by qualifying leads based on video consumption, improving engagement with content, your website, email campaigns, all through personalized and interactive content experiences, or maybe booking more meetings with personal video emails in selling and prospecting, boosting employee engagement with secure video communications, and ultimately demonstrating ROI by linking video engagement with close revenue and employee productivity. And last, they track valuable insights on videos, channels, individual viewers, that help businesses to make smarter decisions and optimize business results. With new generation video platforms, you can add rich interactive elements like lead generation forms or choose your own adventure experiences that generate new leads, help to keep audiences more engaged, and move viewers through the buying journey. First up, we’re gonna talk about multi-channel distribution. If the only place you want your video to live is on YouTube, then managing your video with a traditional video hosting platform is probably easy enough, but traditional video hosting platforms can break down as you want to extend your video across channels. Speaking of your website, traditional video hosting tools make it really easy to add your video to a webpage, but that’s about it. Also, many organizations are looking to include video in their customer emails or existing communications workflows like a sales automation platform for example or a customer success tool. New generation video solutions make it easy to bring video into those experiences or to email to make video more accessible, easier to use, and ultimately more valuable for your business. Another benefit of new generation video platforms is that it can provide audience insights right down to the individual viewer level.
Using video is more than just a great way to help you tell your story and engage your audience. It can be a strategic driver of value across your entire business. But even if you have the best video content, failing to choose a video platform that’s suited to your business goals will mean that the value of video remains locked away.
My name is Jeff Gadway and in this Chalk Talk, we’ll discuss the differences between traditional video hosting and new generation video platforms and which makes the most sense for you based on your business’ needs.
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As more businesses adopt video, a growing number of options have become available when it comes to video platforms. You can loosely group them into two categories, traditional video hosting solutions and new generation video platforms. Both have their merits and could be viable options for your business so we’re gonna take a closer look at each one. First up, our traditional video hosting solutions like YouTube and Vimeo. These services offer basic hosting, management, and measurement of video content. They’ll let you embed your content on your website and do a good job of playing it back on desktop and mobile devices. When it comes to measurement, they offer basic analytics like video engagement or viewer demographics at an aggregate level. Traditional video hosting is great for businesses that are just getting started with video, for those that simply need basic hosting and playback, or for those in B2C markets using video purely as a brand tool and way to engage audiences on YouTube. But for businesses looking to embrace video as an integrated part of how they go to market, traditional video hosting isn’t equipped to meet their changing needs. A growing number of businesses are looking to video as a way to generate better business results like generating new educated leads from their existing content libraries, improving conversion rates by qualifying leads based on video consumption, improving engagement with content, your website, email campaigns, all through personalized and interactive content experiences, or maybe booking more meetings with personal video emails in selling and prospecting, boosting employee engagement with secure video communications, and ultimately demonstrating ROI by linking video engagement with close revenue and employee productivity.
New generation video platforms are better suited to these goals. Why? Simply put, they’re better equipped with more capabilities than traditional video hosting in three key areas. First, they’re designed to help businesses create and optimize high performance content. Second, they allow businesses to leverage a broad suite of distribution channels more effectively. And last, they track valuable insights on videos, channels, individual viewers, that help businesses to make smarter decisions and optimize business results. We’re gonna dive in to each one of these three areas in more detail and contrast the differences between traditional video hosting and new generation video platforms.
As a business’ video library grows, YouTube often breaks down as a tool to manage their content. Now, new generation video platforms…
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