Category: Content Marketing
This Business Thrived When It Made Blog Content a Cornerstone of Its Marketing Strategy
Image credit: Tashi-Delek | Getty Images Today, popular media content is fairly homogeneous, and if you’re not posting a selfie or blogging about your ...
SEO: How to Improve Site-specific Ranking Factors
Optimal Page Length For example, a common question I get from clients is: “What is the optimal number of words for my pages?” The simple answer is tha ...
#SocialSkim: LinkedIn’s New Sales Navigator, Snapchat’s Transformative Feature: 11 Stories This Week
This week: Snapchat's feature that will transform how people use the app and how businesses will be discovered; LinkedIn's upgrade of its Sales Naviga ...
4 Shady Growth Tactics Entrepreneurs Should Never Use
It feels like there's always 100 things entrepreneurs must do every day and more gets added to the list. When the income growth isn't there, entrepre ...
5 Reasons Your Startup Isn’t Getting the PR You Need
Let’s look at some of the most common mistakes that prevent startups from getting the press coverage they desire.
Not taking blogging seriously.
To g ...
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model
If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’ ...
5 Low-Cost Ways to Get Started With Video Marketing
Video content works especially well on product pages, since you can convey the attributes of the product in a way that immediately resonates.
While v ...
Regardless of What You May Think, Canada Has Always Been a Tech Hub
The buzz, of course, is due -- in large part -- to the anxiety many are feeling concerning President Donald Tump’s executive order on H-1B visas for ...
Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare
A curious phenomenon has taken place in healthcare in the past several years: Patients turned into consumers.
Customer loyalty has to be earned—as in ...
12 Types of Awesome Visual Content You Can Use in Your Blog Posts
How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.?
Today I present 12 types of visuals you can use ...