This week: Snapchat's feature that will transform how people use the app and how businesses will be discovered; LinkedIn's upgrade of its Sales Navigator, and what it means for marketing and sales; which social network just surpassed Netflix for online video viewing; Twitter's new bookmarking feature to help users stay organized; how and why to use two-person Instagram Live Stories; Taylor Swift to launch her own social app; how social media could improve teenager self-esteem; more... YouTube might still be the most watched video service in the world by a very wide margin, but Facebook just clawed passed Netflix to take the number two spot. Facebook's Instagram also made a surprise visit to the top 10 with 15.9% of Internet users watching videos on the platform—coming in at number four, just behind Netflix. Social Media Examiner's got the answers. Such a bookmarking feature, already launched on Facebook years ago, has been frequently requested by Twitter users, and it appears the social network is willing to give fans what they're asking for. Messenger could lose out to Snapchat and Instagram by 2021 eMarketer has revised its growth expectations downward by 9.4 million users for Facebook's Messenger after a study's latest figures showed more robust engagement among teens on Snapchat and Instagram. That's not to say Messenger won't still dominate the chat market, but it could suggest Messenger needs some design work and new ways to keep its youngest users engaged. eMarketer's also suggested that the number of apps used by Americans will decline next year as consumers "consolidate their behavior into fewer apps," particularly likely with apps like Messenger and WhatsApp, which are slowly integrating new features that make it less necessary for users to leave the apps' environment. Just a question of time: Instagram launches Facebook integration for Stories You know that top section on your Facebook app that's filled with empty circles where your friends' Stories are supposed to go? We'll wrap with a diverging view: social media's positive influence on teenagers We're bombarded—seemingly weekly—with stories about the dangers social media can pose for its youngest, most impressionable users.
This week: Snapchat’s feature that will transform how people use the app and how businesses will be discovered; LinkedIn’s upgrade of its Sales Navigator, and what it means for marketing and sales; which social network just surpassed Netflix for online video viewing; Twitter’s new bookmarking feature to help users stay organized; how and why to use two-person Instagram Live Stories; Taylor Swift to launch her own social app; how social media could improve teenager self-esteem; more…
Skim to stay in tip-top social media shape!
1. Snapchat’s Context Cards will transform the way people use the app
Snapchat introduced Context Cards, a new feature that enables users to swipe up on Stories and Snaps with its generic venue-specific geofilters to retrieve detailed information about a specific location—whether a restaurant, bar, hotel, or county fair.
Context Cards populate relevant stuff that users want to see, like reviews, comments, directions, contact information, and more from Snap partners TripAdvisor, Foursquare, Michelin, and OpenTable, among others. Oh, and users will also be able to hail an Uber or Lyft with a few clicks to get to that spot.
It’s a brave new world for Snapchat to explore, blending the added value that apps like TripAdvisor and Google Maps provide, with the word-of-mouth and implied recommendations provided by users’ most important digital reference group: their Snapchat friends.
2. LinkedIn’s Campaign Manager and Sales Navigator become one
LinkedIn’s research shows that marketing and sales teams don’t work as hand-in-hand as we’d like, meaning marketers’ ability to precisely target the leads the salespeople are working on is less than ideal.
Fear not: the professional social network will now integrate its Sales Navigator platform, used by sales teams to track leads with its Campaign Manager so marketers can more effectively target and advertise to the leads their colleagues are pursuing.
Marketers will still control creative and budget, but they’ll also now be able to market directly to the companies their sales reps have pegged as leads, and the sales team will be able to get important insights into how prospects are interacting with marketing campaigns.
YouTube might still be the most watched video service in the world by a very wide margin, but Facebook just clawed passed Netflix to take the number two spot.
A recent study from Ampere Analysis shows that although YouTube boasts double Facebook’s number of eyeballs watching video, Zuckerberg’s social network video content is being watched at least once per month by 32.8% of Internet users in the study.
Facebook’s Instagram also made a surprise visit to the top 10 with 15.9% of Internet users watching videos on the platform—coming in at number four, just behind Netflix.
Netflix users might certainly be more highly involved in the service than Facebook users in theirs, and watch for longer, but the study shows that Facebook is becoming a major player in online video—and marketers must prepare.
Instagram is in the process of rolling out the ability for users to bring a second guest into their Instagram Live Stories, meaning you have a new platform to show off your products or services with live Q&A sessions with experts, livestreams with influencers, interviews, customer testimonials, and much more.
The new feature could help brands get more personal with their followers and communicate in a more familiar, less salesy manner than traditional marketing tactics. But just how exactly can your company plan effectively for a two-person live video on Instagram, and what steps are important to take prior to pressing “go live”? Social Media Examiner’s got the answers.
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