Category: Content Marketing
SEO: 7 Reasons to Use a Site Crawler
SEO: 7 Reasons to Use a Site Crawler.
Search engines use highly developed bots to crawl the web looking for content to index.
If a search engine’s cra ...
How Steve Jobs Mislead a Room Full of Tech Media and Changed the World
How Steve Jobs Mislead a Room Full of Tech Media and Changed the World.
The public?
Yet in January of that year, he planned to demo the iPhone to an a ...
How REI is Unlocking the Power of Long-Form Video
Editor’s note: Paolo Mottola is a finalist for 2017 Content Marketer of the Year.
And while REI has a uniquely powerful opportunity for producing amaz ...
SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday
So first off, what we're trying to say is this URL is the one that we want Google and the other search engines to index and to rank.
These other URLs ...
3 European Martech Trends Affecting Brands in 2017
Based on my conversations with agencies, tech companies, and consultancies, this level of technological innovation is only going to increase.
For mark ...
12 Ways to Actually Get an ROI Using Influencer Marketing
12 Ways to Actually Get an ROI Using Influencer Marketing.
Instead, to get a solid ROI using influencer marketing, you need a plan.
Just as with any m ...
The Complete Guide to Using Stock Photos in Your Marketing
How people react to stock images When it comes to finding the right images to use in our marketing efforts it goes far beyond simply finding an image ...
5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read
My inbox is constantly flooded with pitches from public relations (PR) professionals, and the majority of them are complete garbage.
“We are launching ...
The Business Case for Behavior-Changing Content: Five Rules of Engagement
The Business Case for Behavior-Changing Content: Five Rules of Engagement.
Brand-produced content was up 35% in 2015, while consumer engagement with t ...
Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018
I have some big news to share with you.
As many of you know, three and a half years ago, Rand began to shift his role at Moz.
He transitioned from CEO ...