Category: Content Marketing
How to Make the Offer the Most Important Part of Your Presentation
How to Make the Offer the Most Important Part of Your Presentation.
Ultimately, people buy what they really want and do what they really want to do.
I ...
The 7-Step Instagram Ad Campaign Blueprint
All Instagram ads are set up through your Facebook Ads portal so first, you’ll need to set up either Facebook Ads Manager or Facebook Business Manager ...
New Research Reveals What Makes Great, Shareable Content
New content marketing research from ClearVoice answers those questions (and more).
The Most Effective Kinds of Content Marketing In their study, Clear ...
The Right Way to Balance Business and Fun in Your Content Marketing
The Right Way to Balance Business and Fun in Your Content Marketing.
What’s a content marketer to do?
The most important thing is to be relatable and ...
2017 SEO Checklist for Product Detail Pages
2017 SEO Checklist for Product Detail Pages.
For the most part, it is on a product detail page that a shopper will decide whether to buy a product.
So ...
Moz Local Report: Who’s Winning Wealth Management?
Focusing on Google, there are three major areas where financial service providers can compete: organic results, local results, and paid results (ads). ...
The Secret to Creating Scalable, Quality Content and Better CX – Infographic1
Not one of your customers is doing this.
In fact, when marketers integrate influencer marketing at the content marketing strategy level, it becomes a ...
19 Favorite Tools for Content Promotion in 2017
19 Favorite Tools for Content Promotion in 2017.
Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion i ...
How 6 Companies Use Content For Other Departments Besides Marketing
How 6 Companies Use Content For Other Departments Besides Marketing.
Here’s how brands are finding ways to use it throughout their organizations.
So G ...
The Ken Doll Got a Makeover (and a Man Bun). Here’s What it Teaches Us About Buzz.
Mattel Mattel announced this week a new range of diverse Ken dolls -- slim Kens, husky Kens, Kens with new skin tones and corn rows and even one with ...