Category: Content Marketing
TV or Digital Ads? The Case for Investing in Both
TV or Digital Ads?
Traditional marketing channels are dead, right?
How we doubled our ROI on ad spend Our company is a great example.
Remember that yo ...
3 Ways to Avoid Mediocre Marketing Content
3 Ways to Avoid Mediocre Marketing Content.
Coming up with fresh content can be difficult, which is why it’s easy for marketers to fall into the trap ...
4 Steps to an Unforgettable Social Media Strategy for B2B Companies
If it’s Instagram, for instance, don't only show you follow you prospect; you should also engage with their content.
I have deployed the strategy abov ...
A Simple Plan for Managing and Completing a Content Project
A Simple Plan for Managing and Completing a Content Project.
At that point, my writing and editing business was less than a year old, and I had never ...
Your Blog Needs an Editorial Mission Statement
Your Blog Needs an Editorial Mission Statement.
In fact, your editorial mission statement (or statements) should produce at least three benefits for y ...
WaPo Is Testing Audio Articles With Amazon Tech
WaPo Is Testing Audio Articles With Amazon Tech.
The Washington Post is experimenting with audio articles on smartphones using Amazon Polly, a tech th ...
Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience
Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience.
This month marks exactly 181 years since the first advertisement ...
Higher Education: How to Raise Your Content Marketing Game
Higher Education: How to Raise Your Content Marketing Game.
He says the challenge is great in marketing to students – whether it’s a community college ...
What the Heck is Going on With Search Engines?
Deliver content for multiple search engines.
Google now answers simple queries – users don’t need to click If your site is the top resource to answer ...
How Your Brand Can Capitalize on LinkedIn’s New ‘Lead Gen’ Opportunities
How Your Brand Can Capitalize on LinkedIn's New 'Lead Gen' Opportunities.
But, with LinkedIn, attracting prospects can actually be more do-able -- esp ...