Category: Content Marketing

How to Sell to Millennials
A great mobile experience Millennials love their mobile phones and use them often to access websites, so a retailer's mobile site needs to provide a g ...

The Top 6 Ad Tech Companies You Need to Know
The Top 6 Ad Tech Companies You Need to Know.
Here are six ad tech companies to look out for in 2017.
AppNexus Already a major name in the ad tech spa ...

4 Better Ways to Showcase Testimonials for Your Business
They found that when site visitors were able to see feedback from satisfied customers, sales increased by 34 percent.
It’s not enough to just publish ...

10 Essential Tips For a Long and Lucrative Music Career
Create something your audience will love.
To truly have a lucrative career, you must create music an audience wants to hear.
“To be successful in the ...

Survey: Marketers Want More Video. What Else Is New?
Let’s play a little game.
“You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing worl ...

3 Hard Content Marketing Truths
3 Hard Content Marketing Truths.
This week, I’m on a pilgrimage in the desert.
No, not the one my Jewish nana really wants me to take; it’s the one my ...

Essential Search and Social Media Promotion Tips for News Content
Essential Search and Social Media Promotion Tips for News Content.
Marketing and PR greatness must include equal parts intelligence, creativity and a ...

Gaining Attention with Video: A #CMWorld Chat with Amy Schmittauer
With such a noisy, competitive landscape, marketers need to be smart in how they plan and promote their video content.
#CMWorld — Amy Schmittauer (@Sc ...

Print’s Very Much Alive: Magazine Examples from 9 Brands
While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “tradition ...

B2B Marketers Are Working Harder Than Necessary
B2B Marketers Are Working Harder Than Necessary.
From the perspective of sales making their numbers, and marketing making their numbers (typically tie ...