Category: Content Marketing

An A-to-Z Guide to Google Analytics for Content Marketers. In many ways, analytics are what makes the world go ’round—particularly in the data-driven ...

The Rainmaker Platform Goes Off the Market this Friday

The Rainmaker Platform Goes Off the Market this Friday. To get the current pricing, you must start your free trial before the deadline. Last month I t ...

Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

You’re starting a new marketing position at a new company, and the “first day of school” feelings are resurfacing. This is exactly how I felt (almost) ...

5 Editorial Experiments You May Want to Try

Back in the early days of CMI, we used to experiment all the time. Instead of only publishing new posts, we wanted to see how people would respond to ...

4 Powerful Ways To Use The Art of Storytelling

4 Powerful Ways To Use The Art of Storytelling. Moments that people remember I was in San Francisco. It wasn’t the facts……just a story. So where shoul ...

A Guide to Getting the Most Out of Your Content Marketing

A Guide to Getting the Most Out of Your Content Marketing. By engaging visitors, you build trust, which makes it easier to snag qualified leads and cl ...

How to Get More Twitter Followers in 2017

How to Get More Twitter Followers in 2017. If your business has a significant number of engaged followers, Twitter can be a good way to distribute con ...

Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again

Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. Here’s how t ...

Nonprofit Marketing in 2017: Challenges, Strategies, and Examples

Yet, many nonprofits lack a couple things most B2B and B2C marketers do have to make content marketing a success: staffing and budget. Overcome the ch ...