Category: Content Marketing
How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove
Does the content link to related pages?
Buffer also misses opportunities to rank better for some keywords on its FAQ page.
At least it has a multi-pag ...
SEO Channel Context: An Analysis of Growth Opportunities
But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.
You can see the whole SEO channe ...
Make sense of your data with these essential keyword segments
Just like a smart playlist, dynamic tags automatically populate with all of the keywords that meet said criteria, such as keywords with a search volum ...
7 Old-school Selling Tips for Ecommerce
Do you offer customer stories that confirm the quality of your brand?
Do you offer better products or an easier buying experience?
What does the custo ...
The Foolproof Method For Turning Your Content Into Serious Traffic
Discover what your market actually cares about Everything starts with understanding what forces are currently driving your market.
Whenever possible, ...
“Amaze Your Audience” – Content Marketing World 2019 theme announced
In this world of content marketing, especially in 2019, our content needs to amaze our audiences.
We need to break through all the content out there, ...
A Cool New Resource for Developing and Sharing Your Ideas
And the answer was: “I made him up, Daddy-O.” Creative thinkers of all stripes know that it’s not really about having ideas … it’s about capturing and ...
How to Take Advantage of Interactive Marketing Right Now
The interactive video has been around for several years, but many users are still unfamiliar with this medium and brands are still figuring out the be ...
If You Give a Community a Cookie … How to Create a Great Digital Neighborhood
As community manager for the Content Marketing Institute, I’ve learned that the way we design our “neighborhood” plays a huge role in how our audience ...
Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms
In fact, the slogan, when introduced, actually helped set the company apart from all other companies slinging sweet treats.
Most of these companies wi ...