Category: Content Marketing

Content Sherpas: Counsel to help reach lofty heights
Source: contentmarketingworld.com
Let’s face it, content marketing isn’t always an easy journey.
It can be downright difficult knowing which way t ...

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)
Author: Ann Gynn / Source: Content Marketing Institute
Wouldn’t it be great if your prospects actually followed your neatly designed sale ...

How to Create High-Converting Content
Author: Shane Barker / Source: Content Marketing Institute
As a content marketer, your job is to use content to sell something – whether ...

Getting to know a #CMWorld 2017 attendee: Anthony Naimo
Author: Cathy McPhillips / Source: contentmarketingworld.com
Many industries struggle with how to make their product, service, brand or n ...

7 Organic Tips for Growing Your Email ROI
Author: Jodi Harris / Source: Content Marketing Institute
Would you turn down an opportunity to increase the value and impact of your con ...
![What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO] What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]](http://www.marketinghub.today/wp-content/uploads/2017/05/what-you-need-to-know-about-duplicate-gmb-listings-excerpt-from-the-experts-guide-to-local-seo.png)
What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]
Author: Joy Hawkins / Source: Moz
Recently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now ...

This Week in Content Marketing: The New Content Business Model Awaits
Author: Joe Pulizzi / Source: Content Marketing Institute
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both i ...

Faster Sites: Beyond PageSpeed Insights
Author: Benjamin Estes / Source: Moz
Google’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower tha ...

This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies
Author: Joe Pulizzi / Source: Content Marketing Institute
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both i ...
![Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research] Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]](http://www.marketinghub.today/wp-content/uploads/2017/05/time-for-b2b-enterprise-marketers-to-get-focused-on-their-audience-vs-their-brands-new-research.jpg)
Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]
Author: Lisa Murton Beets / Source: Content Marketing Institute
Too many B2B enterprise marketers are focusing on their brand rather than ...