Category: Content Marketing
Study: Email Marketers to Focus on 4 Key Areas in 2017
Author: Carolyn Nye / Source: Practical eCommerce Years ago, the rise of social media and smartphone usage prompted many marketing profess ...
How to Train Your B2B Customer Support Team to Build a Loyal Customer Base
Author: Robert C. Johnson / Source: Entrepreneur
In B2B, your customer is your most important asset. Not only do you rely on them to keep ...
Google Posts: GIFs and videos published directly to SERPs
Author: Clark Boyd / Source: SearchEngineWatch To relatively little fanfare, Google launched its “Posts” initiative during the US presiden ...
The Science Behind Successful Content
Author: Kelsey Meyer / Source: Convince and Convert: Social Media Consulting and Content Marketing Consulting
Content marketing is truly ...
Natural Language’s Impact on Content Marketing: A #CMWorld Chat with Sean Van Guilder
Author: Monina Wagner / Source: contentmarketingworld.com
Have you ever talked to Alexis or Siri? Searched for a restaurant or store “nea ...
Six Building Blocks of a High-Converting Lead Generation Form
Author: Ashley Walsh / Source: MarketingProfs
Let's be honest for a minute…
People don't like online forms (gasp!). And it's not hard t ...
6 Underused Content Marketing Strategies That Get Results
Author: Sam Thomas Davies / Source: Jeffbullas's Blog
You’re probably aware that content marketing is an integral part of SEO today.
Wit ...
Large Site SEO Basics: Faceted Navigation
Author: Serge Stefoglo / Source: Moz
If you work on an enterprise site — particularly in e-commerce or listings (such as a job board site ...
Gartner Report: NewsCred’s Enterprise Content Marketing
Author: Lisa Kalscheur / Source: Insights A few weeks ago, I received a courtesy copy of Gartner’s Market Guide for Content Marketing Plat ...
Facebook’s Booming Ad Business Is Only Getting Bigger
Author: Craig Davis / Source: The Content Strategist Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report ...