Category: Content Marketing
Content Marketing May Boost Customer Lifetime Value
Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retain ...
7 Changes Forward-Thinking Marketers Need to Consider in 2017
7 Changes Forward-Thinking Marketers Need to Consider in 2017.
Here are seven changes those industries have experienced — and what specific actions ma ...
8+ Tools to Find Related Keywords for Your Content
8+ Tools to Find Related Keywords for Your Content.
But to really write smart copy, you should look at terms related to what you are targeting and how ...
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
This Week in Content Marketing: This is the Year Agencies Buy Media Companies.
In this broken-pipe episode of This Old Marketing, Robert and I talk ab ...
Want to Win at B2B Content Marketing in 2017? Focus on the Fundamentals.
Here are a few ideas: Look at your prospects’ trade association websites and the media kits of their industry publications for insight on demographics ...
Perfecting the Recipe for Success in B2B Content Marketing
After all, audiences and buyers want best practices and key industry insights that will help them get ahead.
So here are three best practices that wil ...
Content marketing ideation: Where do good ideas come from?
Content marketing ideation: Where do good ideas come from?.
Anyway, one of the most common questions I hear is, “How do you keep coming up with new id ...
Solar meets content: Powering tomorrow with today’s marketing techniques
1 reason for increased business success on a year-over-year basis.
However, not all industries are created equal in terms of content marketing potenti ...
A Modern Guide to Social Media Content Marketing, Part 1: Introduction
A Modern Guide to Social Media Content Marketing, Part 1: Introduction.
So why are businesses still offering only one content strategy to reach their ...
Why Content Marketers Must Make Time to Write
Why Content Marketers Must Make Time to Write.
And that’s making time to write.
And not just any content.
Then I work again, later afternoon, for two ...