Category: Content Marketing
Teach, tailor, take control – the three Ts of B2B content marketing
In this post, Ross Lambert explains how to use content marketing to get the competitive advantage before your customers switch off.
Which means if you ...
Content Marketing Just Doesn’t Work – Case Study
And what specifically, were you doing in your content marketing, Sam?” “Well, I had 3 blog posts written by a person I found on the web.
I sat down wi ...
The Evolution of Data Journalism
This eagerness to predict elections was carried into the 21st century by FiveThirtyEight founder Nate Silver, who accurately predicted 49 out of 50 st ...
Content Marketers Get a Boost with Artificial Intelligence
Content Marketers Get a Boost with Artificial Intelligence. "Research from Gleanster confirms that 25 cents of every dollar spent on content marketing ...
5 Content Marketing Lessons from Top Digital Marketing Blogs
So, for example, if you have a business goal of improving the customer experience, a key KPI might be the rate of customer service issues that are han ...
Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
Now the SVP and GM of Pardot, he has been in the enterprise software business for more than 20 years.
During an in-depth interview, Kostow talked to u ...
IoT, AI, Chatbots: Creative Ways Content Marketers Use New Technology
IoT, AI, Chatbots: Creative Ways Content Marketers Use New Technology.
“When you invest in an emerging technology, you can be in front of a growing au ...
Working Together in Perfect Harmony: Digital Advertising + Content Marketing
According to Content Marketing Institute (CMI) and MarketingProf’s 2016 benchmark reports, 88% of B2B marketers and 76% of B2C marketers say they use ...
How the World’s Best Journalists Bring Interviews to Life
Listen and watch attentively.
Studying the topics and people helps the conversation flow more naturally (unless you’re Larry King).
Ask relevant quest ...
