Category: Content Marketing
4 Ways to Use Content Marketing to Hire Top Talent
4 Ways to Use Content Marketing to Hire Top Talent.
We usually talk about content marketing from that standpoint: marketing to potential and current c ...
The 7 Worst Reasons for a Content Marketing Campaign
Unfortunately, there’s a misconception about content marketing that it’s cheap and easy -- in reality, it’s a big investment and it isn’t for everybod ...
2017 Top 5 Content Marketing Trends
Robotic algorithms are now producing content about simple topics, like weather predictions for a particular city or region.
Content will be More Visua ...
Infographic: How Boomers and Millennials Use UGC Differently
Infographic: How Boomers and Millennials Use UGC Differently.
I’m technically a millennial, but I don’t always act like one.
I was born in 1981, which ...
What makes content marketing return ongoing results?
What makes content marketing return ongoing results?.
Content marketing is what we used to think of as good old-fashioned PR: articles, information an ...
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI.
Measurement One key way content marketers can prove ROI is by ...
The Secret To Effective Content Marketing
The younger generation is especially more open to what brands have to offer by way of "content marketing."
Nescafe, for instance recently moved its en ...
Merging Two Blogs: Strategies for Content Success
Option A: Fix overlapping categories and tags You could rename the categories and tags with unique titles in the original blogs before you export or m ...
PR agency Mutant Communications names new managing editor with content marketing focus
PR and content marketing agency Mutant Communications has named a new managing editor and account director.
The announcement: Mutant Communications, a ...
9 Genius Examples of Empathetic Content Marketing in Action
Successful content marketing is about creating a connection between your audience and your brand.
Empathetic Content Marketing in Action
How it shows ...