Unfortunately, there’s a misconception about content marketing that it’s cheap and easy -- in reality, it’s a big investment and it isn’t for everybody. You want to be ‘on-trend.’ Every decision about content marketing needs to make sense for your business. Otherwise, your content won’t be valuable to your customers. Content marketing costs 62 percent less than traditional marketing and it generates more than three times as many leads. Not every piece of content you create will lead to a direct sale, far from it. If you put together a strategy, you’re at a huge advantage. While 53 percent of the most effective marketers have a documented strategy, around 40 percent of the least effective have no strategy at all. Like any other marketing program, content marketing needs to be measured. And the payoff is huge if you’re willing to put in the time and energy to get your content strategy off the ground. If you aren’t sure about content marketing, that’s okay.
If you do effective content marketing, the reward will come. Its successes are well-reported: you’ll generate more revenue and grow your business — all the while your customers will like and trust you more. It’s not a new strategy, but it’s one that’s taken off with the age of the informed buyer.
Content marketing takes a different approach to traditional advertising. Instead of pitching to your customers, you make them smarter with educational content that helps build long-term relationships. On average, 76 percent of shoppers feel closer and more positive about a company after reading custom content.
Unfortunately, there’s a misconception about content marketing that it’s cheap and easy — in reality, it’s a big investment and it isn’t for everybody.
Here are the top seven reasons you should not do content marketing.
1. You want to be ‘on-trend.’
Every decision about content marketing needs to make sense for your business. Otherwise, your content won’t be valuable to your customers. If you don’t have a justification beyond “it’s hot right now” or “my competitors are doing it,” you’re not going to create anything new or useful — and a fresh perspective is at the heart of effective content marketing.
Just because you can do something doesn’t mean you should. Following a trend without a purpose is a dangerous path, which will lead to meaningless, useless content.
2. You need a quick fix.
Content marketing is a solution that takes months — even years — of dedication to be effective. You need to give away value before you can expect anything in return. That’s why it can take a while to get your content marketing program off the ground.
A lot of companies give up when they don’t see immediate results. Most blogs get abandoned within the first few months, even though the long-term payoff of blogging is huge. For example, brands that create 15 blog posts per month average 1,200 new leads per…
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