Category: Content Marketing
The Root of Impostor Syndrome in Creative Business (and Two Steps to Temper It)
Philosophy of art has been an interest of mine for quite some time.
Unlike an accountant completing the math equation 2 + 2 = 4 (certainly correct), a ...
Multicultural Marketing: Why You Need to Get Started
Growing multicultural audiences Aside from the potential media backlash, if you choose to ignore connecting with diverse audiences, you are losing mon ...
The Key to SEO & Content Marketing Success: Understanding Search Intent
It starts by understanding there are different types of intent.
From there, there are steps you can take to create a more data- and intent-informed SE ...
What Makes Events Like Apple’s So Effective?
An effective event resonates with audiences to create a lasting positive impression.
Powerful events are a critical success factor for any business.
T ...
Going Viral Is Not a Video Strategy
Your audience will see it and want to become customers.
So you post the clip on your company’s new YouTube page.
This story is all too common for mark ...
6 Simple Tips for Standing out on Google During the Holiday Season
Know what Google's Custom Intent Targeting can do?
For most businesses, the holiday season is hands-down the most profitable time of the year.
The Goo ...
How To Build Business Momentum and Escape the ‘6-Figure Hamster Wheel’
Instead, use predictable marketing so you can thrive into the future.
So, you’re stuck -- always busy because the moment you stop, your business flow ...
The 5 Biggest Mistakes Businesses Make on Instagram
Instagram is a valuable channel for most businesses, unless you're making these common mistakes.
With all the various social media and marketing chann ...
Learn Adobe Photoshop, Illustrator, and InDesign For Less Than $35
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.
Get with the Times (New Roman): A brand is ...
4 Real-Life Ledes: Why They Work (and What Could Be Better)
You may be surprised at how much better you can make your lede if there’s a word count stop sign.
What works (in the buried lede): Speaks directly to ...