Category: Content Marketing
How to Search Optimize Your YouTube Video
Content marketers have known this for a long time, which is why you often see text-based content broken up with visual content.
As such, Google has do ...
5 Research Options You May Never Have Considered for Your Content
I’m not referring to market research, customer research, or competitive research, I’m talking about how marketers host an original research project an ...
Three Ways Content Marketers Can Optimize Marketing Performance with Data
Successful marketing today isn’t just about creating useful content that informs buyers, it must be even easier to find in all the right places and de ...
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
Netflix recently released a documentary series, The Toys That Made Us, an in-depth look behind some of the most popular toy lines from the ’70s and ’8 ...
What SEOs Can Learn from AdWords – Whiteboard Friday
In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid searc ...
5 Sneaky Psychology Tricks Advertisers Use to Get Our Business
That's how I can describe the following five sneaky tricks I've found advertisers using to get consumers' attention.
The power of anecdote An anecdote ...
How to Get Followers on Twitter With Influencer Engagement
And getting relevant, engaged, valuable followers – even more difficult!
It’s not enough to follow people and hope they’ll be kind enough to follow y ...
The ABCs of Connecting With Generation Z
Now that’s the power of persuasion.
According to Barkley’s Gen Z Insights Center, Gen Z already has up to $143 billion in direct buying power with the ...
![Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2018/11/win-and-keep-customers-using-the-laws-of-brand-storytelling-ekaterina-walter-and-jessica-gioglio-talk-to-marketing-smarts-podcast.jpg "Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]")
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]
The definition of storytelling, though, encompasses much more than text—it's about customer experience, "micro-moments," and the sharing of meaningful ...
The Impact of Artificial Intelligence on Content Marketing
Utilizing an existing vendor’s software with cognitive abilities is one of the ways in which these technologies can be introduced into your company.
I ...