Category: Content Marketing
New research: The Era of Ecommerce
An ecommerce-focused study by Search Engine Watch and ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing an ...
This Photo-Sharing App Stands By an Authentic Marketing Experience
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the direct ...
A Wake-Up (Sales) Call to Entrepreneurs
I love entrepreneurs.
My dad was an entrepreneur, and I work with entrepreneurs every day.
The more complex and expensive the solution that you’re sel ...
Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
The competitive landsc ...
12 Easy Tweaks that Could Lead to Outsized Improvement in Your Content and Writing
We often write about big, strategic changes you can make to give your writing more power.
The posts offered 12 simple hacks that can have an outsized ...
No, Video Isn’t Dead — It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site
Businesses don’t have to care about the amount of video consumed.
Therefore, the question shouldn’t be whether to invest in video, but how to determin ...
The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’
It makes complex topics fun while calling viewers to action.
The audience laughs.
Viewers may learn something, but mostly they laugh and forget what w ...
Why Personalization and Segmentation Are Email Marketing’s Saving Grace
According to Marketing Dive’s latest study, “Personalized email subject lines increase open rates by 50%.” On top of that, segmentation alone can resu ...
A 10-Minute ‘Hack’ that Makes You a More Confident and Effective Writer
Do you feel confident about your work every day?
You can write about why you care about it.
Lots of successful people will tell you how important it i ...
Instagram for Business: A #CMWorld Twitter Chat with Robert Katai
Stories.
And 80% of accounts follow a business.
Today, it’s not a question of whether you should be using Instagram, but how you should be using it.
I ...