Category: Content Marketing
Google Shopping Campaigns Could See 10 Percent More Impressions
A recent change by Google Ads could increase impressions by 3 to 10 percent for advertisers that use Shopping campaigns but opt out of the Search Part ...
How to Convince Your Boss to Send You to MozCon 2019
From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences.
Your peers know that.
How to m ...
The Art of Influencer Marketing For Solopreneurs and Small Business
What is influencer marketing?
In online marketing, influencer marketing is based on the fact that consumers trust other consumers more than they trust ...
Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn’t Overlook
Seeing sloppy pasting, inconsistent fonts, or pixelated images stretched too far hurts your credibility by making you look like an amateur.
From there ...
Google Ads Keyword Planner Gets an Upgrade
The other day I went to the Keyword Planner in Google Ads.
I was greeted by a lightbox message that stated, “A Better Keyword Planner.” The box said s ...
5 Essential Questions to Guide Your B2B Influencer Marketing Strategy
If you’re here, I assume it’s for one of three reasons: You’re interested in the concept of influencer marketing and want to identify if it’s a fit fo ...
Is Your Content Ready to Zig and Zag With Your Buyers?
While your buyers take a chaotic journey, Anna says, you still need content to satisfy your buyers in each of the traditional sales stages.
Though the ...
A Day in the Life of a Freelance Writer Who Works With Brands
Many people who have 9-to-5 jobs are puzzled when I say make my own schedule.
They aren’t sure how a freelance writer could make a living working for ...
Links as a Google Ranking Factor: A 2019 Study
Do Links Still Matter?
The major study components included: Total number of links to the ranking pages Moz DA of the links to the ranking pages Moz PA ...
9 Online Jobs For College Students Who Want a Side Hustle
Before you start finding jobs online to make money, you should know what will be required.
A PayPal account Once you start making money online, you wi ...