Category: Content Marketing
Make Your Blog More Attractive With These 12 Visuals
Today I present 12 types of visuals you can use in a blog post.
More noteworthy, the same research shows that blog posts with graphs and charts receiv ...
9 Common Google My Business Mistakes (And How To Avoid Them)
Below are the nine most common Google My Business (GMB) mistakes that business owners make and how to avoid them.
However, you won’t be able to reply ...
Master the Part of Editing that Has Nothing to Do with Grammar, Spelling, or Punctuation
If you want your content marketing team to run like a well-oiled machine, there’s one factor that matters more than anything else — and it’s often uns ...
12 Steps to Lightning Page Speed
This increases the likelihood of a page being in the cache when a user or Google bot visits those same pages (i.e. our hit rate improves).
To tune MyS ...
Corporate Responsibility in the Age of Content and Social Media
So how can interested brands use content to engender trust, and what can they do not to lose it?
The ad was out of step with the Black Friday content ...
Seth Godin on the Future of Marketing
Well, I’m back in the United States from my family trip around the world.
Although not officially home in Boulder, it’s time to get my podcast Unemplo ...
How to Use the 4 Most Helpful Reports in Google Analytics
While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation su ...
The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday
Okay, when you encounter these types of pages as opposed to these unique and uniquely valuable ones, you want to think about: Should I be canonicalizi ...
Study: What 1,400 Job Posts Teach Us About Content Marketing Hires
More than 50 percent of B2B content marketers report that their content marketing teams are small or even just one person.
Oddly enough, over 43 perce ...
Infographic: 15 Mistakes That Could Tank Your Social Media Strategy
There are so many ways to underserve your audience on social.
You can stretch your brand’s voice too far to fit into what’s happening on Twitter or Sn ...