Category: Content Marketing
How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday
That's where Google Data Studio comes in.
The Google Data Studio dashboard This is a Google Data Studio dashboard which I've tried to represent in the ...
Why You’re Losing Email Subscribers (and How to Fix That)
Take a look at these reasons why you might be losing email subscribers and ways how to fix what's wrong.
You send too many emails.
Mailbakery Blog How ...
2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
To nurture their audiences, B2B content marketers are using primarily email (87%) and providing educational content (77%) to the audience.
That last f ...
12 Proven Content Promotion Strategies To Get More Traffic
In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending.
In 2018, you need ...
Social Media ROI: A #CMWorld Twitter Chat with Monina Wagner
I took the same class back in high school, but I’ll be honest.
So imagine the horror when I realized a component of successful social media (and conte ...
17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For
But that’s just silly.
This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for ou ...
The Best Content Distribution Channel You’re Overlooking
It reminded me of an experience I had while working on a global marketing team in a Fortune 500 company.
We also shared information across an intranet ...
How Voice-Activated Tech Will Change Content Marketing
Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adul ...
LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy
“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” Megan Golden, group manager ...
Why We’re Doubling Down on the Future of SEO – Moz + STAT
Being an organic search marketer can be frustrating when even a search like "What is SEO?"
We have to do everything better The answer isn't to give up ...