I took the same class back in high school, but I’ll be honest. So imagine the horror when I realized a component of successful social media (and content marketing) was measurement and ROI. It not only makes a strong case for continued investment in social media. Do you have a topic you’d like to see covered on an upcoming #CMWorld Twitter chat? Why is it important for marketers to measure social media ROI? We need to educate them on how Social benefits the business #cmworld — Scott Lum (@ScottLum) October 9, 2018 Is there a true formula for calculating social ROI? How do you measure it? #CMWorld https://t.co/ecGgm1LuFK — Jessica Anne Dobson (@SheSpeaksSocial) October 9, 2018 A2] For most marketers, don’t let ROI scare you! It just depends on what your goal is for social media. In some cases though, you may need to create your own formula to track success.
My teenage daughter plans to take AP Calculus. Ambitious, but I have no doubt she’ll do well. I took the same class back in high school, but I’ll be honest. Today, anything with numbers, graphs, and spreadsheets scares me. That’s why I’m a social media marketer – I don’t enjoy math!
So imagine the horror when I realized a component of successful social media (and content marketing) was measurement and ROI.
I’m a lucky one. I don’t have to convince my team of the value of social media. But I still want to be able to explain our strategy and its ROI in a compelling way. It not only makes a strong case for continued investment in social media. It also helps me determine what content is performing well.
Calculating ROI does not need to be difficult. So I thought it would be great to have an open discussion with the #CMWorld community. I wanted to talk about social media and its impact on your brand’s bottom line. Our chat sees some of the best in the business. And this week, they did not disappoint. What follows is a quick look at the conversation. If you’d like to see all seven questions and their responses, check out our Twitter Moment.
Side note: Social media ROI is a timely subject for me. Now it’s your turn. What’s on your mind? Do you have a topic you’d like to see covered on an upcoming #CMWorld Twitter chat? Let me know!
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