Category: Content Marketing

Why Content Marketers Everywhere Need to Get Down with User-Generated Content
If your content marketing goal is authenticity, there’s no better bet.
The beauty of user-generated content is its function as a top-of-funnel asset f ...

How Customer-Centric FAQ Pages Can Improve Content Marketing Results
Your prospects and customers have questions.
FAQ pages have been around since before search engines, but the question is: Are you making the most of t ...

Is Your Brand Breaking the Law on Social Media?
One brand’s permission doesn’t mean everyone can use it Tagging the originator of an image doesn’t give the poster a legal license to reuse content.
D ...

How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey
° Over 36 percent of respondents indicated that social media marketing would be the priority for their ad budget this season.
° 68 percent of holiday ...

Introducing Copyblogger’s Guide to the Best WordPress Hosting, Themes, and Plugins
In online time, it might as well have been before he was born.
Remember, the first iPhone wasn’t released until 2007.
A lot has changed since then, an ...

How Brands Can Avoid the Dreaded Fauxthenticity Pitfall
Let’s be real for a second here.
But in the quest to get real, it’s all too easy to wind up making the exact opposite impression by trying too hard, e ...

Brands Often Overlook This Superhero of Storytelling
One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing.
Yet some brands are working with top ...

A Slice of MozCon Magic: The 2018 Video Bundle is HERE!
Feel free to skip straight to the fun part!
The full video bundle is included with your ticket price.
If you weren’t able to make it, MozCon 2018 was ...

NewsCred at SiriusDecisions 2018 Summit Europe
London!
We’re excited to be joining you at SiriusDecisions 2018 Summit Europe (October 3 + 4).
NewsCred made the decision to attend and sponsor Sirius ...

Marketing Has a Best Practices Problem
It’s a gap between the work we aspire to do … and the work we’re actually doing; the results we’d like to see … and the results we’re really seeing.
S ...