Category: Content Marketing
Professional Development: A #CMWorld Twitter Chat with Margaret Magnarelli
It’s no secret content marketing is evolving at a rapid pace.
That’s why we invited Margaret Magnarelli to be a special guest on the #CMWorld Twitter ...
The Woman Behind Bonobos’s Controversial #EvolveTheDefinition Ads Just Became Its CEO
And a pretty small minority of CEOs come from a marketing background.” Related: From Online to Offline: How Brands Use Big Data to Figure Out Where Th ...
This Is Why Email Marketing Still Outperforms Social Media
With figures from Statista showing that more than 2.5 billion people use social media every month, it makes sense for companies to focus much of their ...
Google’s New Search Could Significantly Change Content Discovery
Both channels let people discover valuable content—just in different ways.
Search was more transactional, asking users to come prepared with a keyword ...
Google’s New Search Could Significantly Change Content Discovery
Both channels let people discover valuable content—just in different ways.
Search was more transactional, asking users to come prepared with a keyword ...
Google’s New Search Could Significantly Change Content Discovery
Both channels let people discover valuable content—just in different ways.
Search was more transactional, asking users to come prepared with a keyword ...
Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
By looking at the online conversations surrounding Nike and their Kaepernick ad, we can see that Nike knew exactly what they were doing.
Was it a calc ...
Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing
“There weren’t that many people doing it,” Byrom.
It wasn’t really that easy to understand how much a video would cost, and the range of prices was al ...
9 Ways to Dominate Marketing in Less Time
If you don’t spend time marketing your business, it can’t grow.
When you have a plan, your marketing efforts will become more effective and less time- ...
Research Tells You How to Pick Better Images for Social Media
What can your brand do to improve engagement on social media?
Sure, you already use images.
(Hint: Not all social media platforms have the same best p ...