It’s no secret content marketing is evolving at a rapid pace. That’s why we invited Margaret Magnarelli to be a special guest on the #CMWorld Twitter chat. In addition, her team combed through 90,000 job ads to determine the content skills hiring managers often search for. How do you know if your content marketing skills are up to date? #CMWorld https://t.co/2qPnFfpqF5 — Margaret Magnarelli (@mmagnarelli) September 25, 2018 A1: I’d say focusing on integration – not necessarily a skill but we have to look at how what we do affects other parts of the businesses. I’ve got 4,000 views on a Linkedin video from a food show in just 3 days right now #cmworld — René Power (@renepower) September 25, 2018 How can you apply what you’ve learned to market your professional development? (@Monster offers a free resume review if you need help https://t.co/ugJ0liOK38) #CMWorld — Margaret Magnarelli (@mmagnarelli) September 25, 2018 A6: If it’s a “dream job” present your CM plan for a pain point you see. Think like a marketer! Every resume you sent out is a piece of conent marketing tailored to the specific audience (or company) #CMWorld — MeetEdgar (@MeetEdgar) September 25, 2018 A6: Someone told me that there’s a difference between HR and hiring managers. Managers are looking for skills.
It’s no secret content marketing is evolving at a rapid pace. Status quo is no longer an option. You must stay on top of your game.
Yes, there are fundamentals marketers should grasp. But the changes in strategy, creation, and measurement make it clear you cannot allow your career to stagnate. You need a competitive advantage.
Whether you are in the mature stage of your career or just starting, professional development is critical.
That’s why we invited Margaret Magnarelli to be a special guest on the #CMWorld Twitter chat. Margaret is Vice President of Marketing at Monster.com and sees firsthand why marketers should build upon their current skill set to develop a fulfilling career. In addition, her team combed through 90,000 job ads to determine the content skills hiring managers often search for. (Trust us, you’ll want to bookmark their findings.)
What follows is a brief look at her discussion with our community. Looking for more questions (and answers) from the chat? Check out our Twitter Moment (part one and part two).
How do you know if your content marketing skills are up to date?
A1: (1/3) I’m of the mindset that one’s skills are never up to date. Always be learning! Our field is evolving rapidly—and…
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