Category: Marketing Tools

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Weekend Reading: “Email Marketing Rules” by Chad White

Weekend Reading: “Email Marketing Rules” by Chad White

Weekend Reading: “Email Marketing Rules” by Chad White. For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. White, author of th ...
How to Focus: 5 Ways to Overcome Distractions at Work

How to Focus: 5 Ways to Overcome Distractions at Work

How to Focus at Work: 5 Productivity Hacks 1) Plan the work day around one main project. Do you "eat the frog" first thing in the morning? This is my ...
The Science of Pre-Suasion

The Science of Pre-Suasion

Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through wr ...
Why You Must Optimize for Conversions Before Awareness

Why You Must Optimize for Conversions Before Awareness

Why You Must Optimize for Conversions Before Awareness. Conversion marketing is all about encouraging people to perform actions on your website. Split ...
Are Americans Ever Free From Work Email? [Infographic]

Are Americans Ever Free From Work Email? [Infographic]

Are Americans Ever Free From Work Email? [Infographic]. Most Americans are dealing with work emails after office hours, including checking their inbox ...
Seven Content Types That Will Increase Leads and Conversions

Seven Content Types That Will Increase Leads and Conversions

Visual and interactive content, in particular, can increase not only clickthrough rates (CTR) but also conversion rates for many marketing campaigns, ...
Is Your Virtual Team a Mess? These Apps Can Help

Is Your Virtual Team a Mess? These Apps Can Help

Asana A powerful task management app is essential for virtual teams. Virtual employees need to see how their tasks relate to each others’ projects. Co ...
7 Ways To Improve Communication In A Remote Team

7 Ways To Improve Communication In A Remote Team

Before getting upset, step back and consider whether the writer didn’t mean what they said at all. You wouldn’t use emojis in an email to your boss, b ...
How to Work with Influencers: The Ultimate Guide

How to Work with Influencers: The Ultimate Guide

Identify bloggers who share the same aesthetic as your brand -- if they love your gifted goods and services, that’s likely to give them a reason to sh ...
15 Uncomfortable Things That Will Make You More Successful

15 Uncomfortable Things That Will Make You More Successful

One way to turn that discomfort on its head is to realize that the compliment has more to do with the person giving it than with you. But learning to ...
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