Category: Marketing Tools

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5 Things You’ll Gain from a Book Launch Publicity Campaign

5 Things You’ll Gain from a Book Launch Publicity Campaign

5 Things You’ll Gain from a Book Launch Publicity Campaign. After all, who would want to interview no-name little old you with a self-published book a ...
What Differentiates High-Performing Marketing Teams

What Differentiates High-Performing Marketing Teams

What Differentiates High-Performing Marketing Teams. High-performing marketing teams are more likely than underperforming ones to focus on the custome ...
How to Make an Animated GIF in Photoshop [Tutorial]

How to Make an Animated GIF in Photoshop [Tutorial]

How to Create an Animated GIF in Photoshop Here's an example of an animated GIF you might make using this tutorial: Alright, let's get started. Step 1 ...
4 Big Reasons Your Email Campaigns Are Being Ignored

4 Big Reasons Your Email Campaigns Are Being Ignored

Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Your messages are 5 times more ...
7 Reasons Why No One is Watching Your Video Content

7 Reasons Why No One is Watching Your Video Content

Whenever you create visual content, that’s a question you need to ask yourself: “What the heck does this have to do with my brand?” And while there mi ...
7 Tips for Strategic B2B Marketing Planning

7 Tips for Strategic B2B Marketing Planning

7 Tips for Strategic B2B Marketing Planning. Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a cri ...
#SocialSkim: Snapchat’s Business-Friendly Features, Facebook’s Transparency Metrics: 10 Stories This Week

#SocialSkim: Snapchat’s Business-Friendly Features, Facebook’s Transparency Metrics: 10 Stories This Week

This week's 'Skim: Snapchat adds key new business-friendly features in a bid to keep Instagram at bay, also makes On-Demand Geofilters easy; Facebook ...
Why Your Sales Funnels Aren’t Converting, And What To Do About It

Why Your Sales Funnels Aren’t Converting, And What To Do About It

Growth: Remember that your sales funnel and your traffic/lead generation strategy are two very separate things. Spending money on Facebook Ads without ...
Five Keys to Improving Your Influencer Marketing Campaign

Five Keys to Improving Your Influencer Marketing Campaign

The three biggest goals of influencer marketing campaigns are as follows, according to a summer 2016 report by Altimeter: Improve brand advocacy (94%) ...
7 Platforms to Spice Up Your Content Marketing Efforts

7 Platforms to Spice Up Your Content Marketing Efforts

It’s about telling stories that engage your audience over time. From ideation and promotion to tools that help your content truly stand out from the n ...
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