Having a system in place to do it repeatedly is even harder. Content requests Marketers are often subject to requests from different departments in their organization. Moreover, marketers and internal communications teams are turning to their employees for content ideas, but sourcing them efficiently remains a challenge. As a result, we developed a content requests feature that will make it easy for marketers to manage asks from other teams. New workshops include: Subject Matter Expert Workshop: Learn how to train internal experts on editorial best practices and identify ways they can contribute to your content program. Video Strategy Workshop: Plan and execute a video strategy that truly connects with target audiences in this one-day workshop. Brand Magazine Workshop: Kickstart your brand magazine production in this one-day workshop. Create your brand magazine’s identity and goals, brainstorm story ideas, create a working copy of your magazine grid, and develop a design concept to guide your art direction. For brands ready to take their content global, we’ve upgraded language localization support on our platform. If you want to learn more, click here to talk to a content expert.
Creating breakthrough content is difficult. Having a system in place to do it repeatedly is even harder.
Brands must have a clear understanding of their audience, goals, and objectives. They also need to secure internal buy-in and alignment, and have a clear understanding of the tools needed to execute the plan. Even after marketers have addressed those operational challenges, they still need to be able to tell a great story that moves the needle for their business.
As Contently’s VP of product, I’m always thinking about ways we can empower marketers to succeed at their jobs. This quarter, we’re releasing a few key features and services that will help them be more efficient, create more engaging content, and ultimately drive more results.
Content requests
Marketers are often subject to requests from different departments in their organization. These projects can really start to add up, making it nearly impossible to keep track of all the external asks. Moreover, marketers and internal communications teams are turning to their employees for content ideas, but sourcing them efficiently remains a challenge. As content teams continue to play a bigger role in customer marketing, internal comms, and sales enablement, they need a way to oversee and prioritize production across the company.
As a result, we developed a content requests feature that will make it easy for marketers to manage asks…
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