Category: Marketing Tools

How Much Should Marketing Executives Be Paid? This Calculator Will Tell You!
If you decided your business needed a new SVP of Branding or Creative Director today, do you know what salary you’d need to offer to to bring an A-Pla ...

Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing ...

Transcript of Why Great Leadership is About Great Self Awareness
Before I say what it is in between, I want to talk about what most people think it might be.
John Jantsch: Now we’ll go to the person that is clearly ...

Why the Majority of Websites Fail
When this happens, more often than not, businesses realize upon site completion that their brand new fancy website isn’t optimized for search.
Don’t g ...

How to Get Promoted: Impress Your Boss by Doing These 7 Things
So if you've ever entertained the thought of how to get promoted -- or, at least, how to impress your boss -- we've identified a few things every boss ...

Comprehensive Guide to Creating the Perfect B2B Website in 2017
Comprehensive Guide to Creating the Perfect B2B Website in 2017.
We don’t need to remind you how crucial a company website is in 2017.
In fact, 38% of ...

65 Photoshop Keyboard Shortcuts to Help You Photoshop Like a Pro
65 Photoshop Keyboard Shortcuts to Help You Photoshop Like a Pro.
By pressing a few keys on your computer keyboard at the same time, you can select to ...

Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming
Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming.
For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author ...

How to Stay Top of Mind
How to Stay Top of Mind.
Like so many things today that often involves content, but there’s so much more.
My guest for this week’s episode of the Duct ...

Why Quality Leads are Expensive
Why Quality Leads are Expensive.
Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and s ...