Category: Marketing Tools
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Google Adwords 101 Keywords From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords.
For example, if you’re advertisi ...
How Local Businesses Should Be Marketing in 2019
Some questions we've been hearing a lot from local businesses: Where do we begin our 2019 marketing?
PPC is the new 'cost of doing business' Prior to ...
Everything You Need to Know About Employer Branding
It makes sense -- nowadays, a company's reputation matters more than ever.
Here, we're going to explore what employer branding means, examples of good ...
How to Breathe New Life Into Your Google Search Results With Rich Snippets
Google rich snippets.
Google Rich Snippets Google rich snippets are enhanced search results that produce more details about a website than the average ...
Transcript of What Local Businesses Need to Know About the State of Local SEO
Neil Crist: We surveyed I think roughly around 1,800 marketers, local marketers.
Neil Crist: No, actually I think I’m saying the inverse, the point I ...
22 Striking Examples of Minimal Design That’ll Kickstart Your Creative Process
However, minimalist isn't as simple as white space.
Heather Shaw ensures true simplicity in her Ocean Conservancy book, which grabs the reader's atten ...
How to Write a Case Study: Bookmarkable Guide & Template
What Is a Case Study?
Whether it's a brief snapshot of your client's health since working with you, or a long success story of the client's growth, yo ...
10 B2B Lead Generation Strategies for 2019
65% percent of businesses are saying that lead generation is their biggest marketing challenge.
It’s helpful, informative, and shareable—all the thing ...
How to Change Twitter Handle
These days, Twitter is often used as another channel for professional connection -- for instance, if you're a freelance writer, you might use Twitter ...
Leads From Search Are Different: How to Convert Search Leads by Tailoring Sales Practices
The nature of search implies a few things about these prospects: They are almost certainly also contacting your competitors.
Common Sales Practices Th ...