Category: Social Media Marketing
The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)
Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal.
“Sinc ...
How to Create Winning Facebook Ad Campaigns for Holiday Promotions
Campaign 1: Using Website Re-marketing The first campaign that you’ll want to run is a level 2 re-marketing (or website re-marketing) campaign.
Choose ...
How Unforeseen Problems Can Be Your Sign to Push More Aggressively
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner MaRS Discovery District talks with CEO Cait ...
What is Social Listening, Why it Matters, and 10 Tools to Make it Easier
Social listening allows you to track, analyze, and respond to conversations about your brand and industry online.
First, you monitor social media chan ...
New and Exciting Ways Brands Are Using AI on Social Media
For Marketing, this evolving technology will open doors for automating processes and delivering more personalized experiences across platforms—includi ...
Digital exhaust royalty: will it solve some of Facebook and Google’s personal data usage travails?
The users’ data is being bundled and sold to marketers and the like so that they can do targeted messaging.
In fact, I would say companies like Facebo ...
Why Is Social Media Important For Businesses?
To further reiterate why social media is so important for your business, let’s take a look at these points… Builds brand awareness By having a social ...
Giving Thanks: What the TopRank Marketing Team is Thankful For
For the TopRank Marketing team, it seems that every day is Thanksgiving.
So, in the spirit of TopRank Marketing tradition, I’ve asked team members to ...
24+ Sites to Find Free Images You Would Actually Use for Your Marketing
But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch.
In this ...
How to Build a Buyer Persona (Includes Free Template)
A well-crafted buyer persona (or customer persona, audience persona, or marketing persona) allows you to personalize your marketing on a large scale b ...