Category: Social Media Marketing

5 Reasons to Stop Posting Hype on Social Media
In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped bring in sucker customers.
The hype, ...

How to Schedule Your Social Media Updates More Efficiently
Here's how to schedule your social media updates more efficiently.
Create your content categories Take time to organize your social media updates and ...

A Beginner’s Guide to Building Your Social Media Presence
While some companies are so popular that they don’t need much to build their social media presence, small businesses will need to work harder in order ...

The ROI of Social Media (Infographic)
No matter what business you’re in, social media is a necessity.
And when you’re spending time and money building your brand’s social presence, it’s im ...

Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results
Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with in ...

How to Use Memes to Attract More Attention Online
Here are a few things to consider if you want to leverage memes in your marketing message.
Memes allow you to engage with your target audience without ...

Becoming a Better Marketer by Embracing Your Passions Outside the Office
We spend so much of our time each week alongside our coworkers, but are often unaware of the interests and side hustles that drive them outside of the ...

How To Work With Social Influencers: Useful Tips And Tools
It can get overwhelming to work with social influencers, whether because you’re not sure who to work with, or what kinds of campaigns you should creat ...

Four Niche-Industry Social Media Marketing Campaigns Done Right
Considering the popularity of Facebook, Instagram, Snapchat, and other platforms, social media marketing continues to be an effective way for brands t ...

How to Sell on Facebook
Fans are vanity and sales are sanity.
—Lori Taylor, social media marketer It's easy to get sidetracked from sales because there are a ton of digital p ...